3d Design Visualization Market In Usa

With Unity, designers and engineers can experience design models and data in a shared visual space, increasing collaboration and iteration speed, resulting in higher-quality designs and products.

Empowering creative expression in 3D design workflows

Watch our webinar on-demand featuring Gravity Sketch and Honda

Learn how Unity's real-time 3D platform and Gravity Sketch's VR creation tools are putting the designer back at the centre and facilitating the movement to a faster, more expressive and collaborative concept design process.

Audi Engineering Holodeck by Lightshape

The future of automotive design is here today

Visualize designs instantly, iterate on the fly, collaborate across geographies — Unity's real-time development platform puts 3D data into the hands of those who need it, on the devices of their choice, resulting in a more agile and flexible design process based upon inclusion and data rather than on isolation and guesswork.

Jan Pflueger, Coordination AR & VR, AUDI Center of Competence

"Innovation is a core principle at Audi. With Unity, we create and deploy immersive, real-time interactivity to accelerate team collaboration and speed our pace of development and innovation."

Koichi Kayano, Project Manager, Operation Improvement Dept., Toyota

"At Toyota, we use Unity to develop VR and AR tools to improve efficiency and quality for design, engineering, and training. It's a really flexible platform, supporting the VR/AR devices we require."

Koichi Kayano, Project Manager, Operation Improvement Dept., Toyota

The real-time development platform of choice

For designers, engineers, and trailblazers across the auto industry, Unity is the most versatile and widely-used real-time 3D creative development platform for visualizing products and building interactive and virtual experiences.

True flexibility

The Unity platform is unmatched in extensibility and ready to be adapted to current and evolving needs with a powerful C# scripting system, comprehensive API and extensive documentation. Source code access can be purchased for under-the-hood C++ development.

Rapid creation

With its intuitive UI and tools, Unity makes it easy to jumpstart a working prototype and bypass spending time on low-level programming. Changes are easy and instant through the magic of real-time, making it easier to create and iterate.

Unparalleled platform support

Maximize your reach with support for 20+ platforms. Unity partners early and deeply with publishing platforms so you can build once and deploy to Android, iOS, Windows Phone, as well as to desktop, consoles, and mobile VR.

Rich interactivity

Unity includes a robust and well-documented API with access to the complete range of Unity systems, including physics, rendering, and communications to enable a rich interaction model and integration with other systems.

Optimal graphics performance

Unity's Scriptable Render Pipeline provides total flexibility for graphics optimization. The HD Render Pipeline offers world-class visual quality on high-performance hardware while the Lightweight Render Pipeline maintains responsive performance when scaling for mobile.

A massive catalog of assets and tools

The Unity Asset Store gives you access to tens of thousands of off-the-shelf assets and productivity tools to jump-start your project. These building blocks cut down on development time to get you up and running and across the finish line faster.

Start creating today with the Industry Bundle

Get the productivity tools you need to immediately begin creating real-time experiences using your design data. Import your data, prepare interactive experiences, and publish to multiple platforms – going from CAD import to real-time publishing has never been so easy.

Get trained by the experts

Unity Training Workshops combine the best in quality, expertise, and convenience to increase your team's performance — fast. Whether you want to get a new team up to speed or learn the latest features we have a Workshop that fits your needs.

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E-LEGEND Project - Webinar

Unity, Light + Shadows, and Peugeot

Learn how to produce stunningly realistic real-time 3D images and videos. Real-time 3D rendering is transforming the way we develop, manufacture and market products. See how Light & Shadows partners with Unity to deliver real-time 3D results with the Peugeot e-LEGEND CONCEPT project.

Watch the video

eBook: The Value of Immersive 3D Automotive Experiences

In this eBook from Tech-Clarity, get valuable insights from experts at Ford, Audi, Teague, Team One, and more on the incredible impact of real-time 3D across automotive marketing and sales, product design, R&D, engineering, manufacturing, and training.

Empowering creative expression in 3D design workflows

Watch our webinar on-demand featuring Gravity Sketch and Honda

Learn how Unity's real-time 3D platform and Gravity Sketch's VR creation tools are putting the designer back at the center and facilitating the movement to a faster, more expressive and collaborative concept design process.

VR Evolution in Automotive

Unity AutoTech Summit @ Unite Berlin 2018. Get insights about Lightshape's pioneer projects, Porsche VR Experience and Audi's Engineering Holodeck. Together with ""Hochschule Furtwangen,"" the company is also currently hosting what is most likely the world's first internship in VR, and they share their experience working with connected Holodecks.

Whitepaper: Accelerating Innovation in Automotive Design

The technology that makes it possible is here today. Learn how to speed up development time and drive down program costs to deliver high-quality, more fully realized end products.

PiXYZ v2018.2 – Automation and algorithms for automotive success

We've partnered with PiXYZ Software to provide Unity automotive and transportation customers with the best CAD import and data preparation software for real-time 3D. Since then, we've been hard at work improving how our services work together and developing new features.

Unity in Automotive: The Road Ahead

Unity AutoTech Summit @ Unite Berlin 2018. Learn about Unity's capabilities for real-time 3D experiences that open up new opportunities for product and service innovation for automotive OEMs and suppliers throughout the product life cycle and can help them tackle challenges emerging as a result of industry trends.

Rendering in the fast lane: Real-time results for automotive

Learn how a small team achieved jaw-dropping results in no time at all through CAD data import, prep, optimization with PiXYZ, Asset Store packages, and real-time rendering with HDRP in Unity.

Unlock your CAD Data with Unity and PiXYZ

Unity AutoTech Summit @ Unite Berlin 2018. Get an in-depth look at the exciting uses for high-resolution CAD Data in Unity, and ease of converting NURBS CAD data into Polygons with the PiXYZ to Unity plugin. Use Timeline to create the classic "exploded view" for your models.

Unity Partners with PiXYZ Software to unlock CAD data for real-time development

Unity and PiXYZ software have joined forces to provide large enterprises and individual professionals alike with best-in-class solutions to easily import and optimize CAD data for creating real-time experiences in Unity.

Ready to get hands-on?

Request a 30-day free trial of the Unity Industry Bundle to get hands-on and see how easy it is to optimize your CAD data, improve your design workflows, and create world-class experiences with Unity. Or, one of our automotive experts will be happy to arrange an in-person demo at your convenience.

Create customer experiences that sell

Sales and Marketing

Create rich, high-fidelity scenarios such as online car configurators and virtual showrooms that immerse customers in the product experience and buying process, driving higher levels of emotional engagement and increased sales.

Speed up knowledge transfer

Training and Guidance

Speed up and increase the efficacy of knowledge transfer with immersive, interactive training applications that maximize safety while eliminating dependency on physical proximity or materials, resulting in reduced training and travel costs.

Autonomous Vehicle Training

Drive billions of virtual miles before ever putting a car on the road. With Unity, you can create virtual environments to train autonomous technology and AI through the simulation of real-world scenarios that allow you to optimize algorithms without physical or corporeal risk.